Tesla is set to launch its purpose-built self-driving taxi, the Cybercab, in Austin, Texas, as the electric vehicle maker moves to strengthen its position in the growing autonomous ride-hailing market.
Tesla CEO Elon Musk promoted the launch on Thursday, September 3, posting an image of the Cybercab above the Texas capital on his X platform.
First unveiled in October 2024, the gold-coloured Cybercab was designed specifically for driverless taxi services. The two-passenger vehicle has no steering wheel or pedals, distinguishing it from Tesla’s existing autonomous vehicles.
The company has released few details about Thursday’s launch. Tesla fans who say they were invited to the event reported that it was scheduled to begin at 4:45 pm local time, or 9:45 pm GMT.
Tesla previously launched its robotaxi service in Austin using Model Y SUVs. The service has since expanded gradually to other cities in Texas, Florida and California.
However, regulations in Texas require many autonomous vehicles to have a human supervisor or driver available to take control when necessary.
According to FSD Database, Tesla had registered 314 robotaxis in Texas as of Wednesday, including 45 Cybercabs, based on data compiled from the Texas Department of Motor Vehicles.
Analyst Itay Michaeli of TD Securities expects Tesla to introduce the Cybercab gradually, similar to its existing Robotaxi rollout.
“It will be a slow launch,” Michaeli told AFP, saying Tesla would likely use feedback from early users before expanding the service.
Tesla is entering an increasingly competitive autonomous taxi market. Waymo, owned by Google’s parent company Alphabet, currently operates in 11 US cities, while Zoox, Motional and Avride are also operating or conducting trials in various locations.
Texas has emerged as a major testing ground for autonomous vehicles because of its regulations governing self-driving technology.