MTN Nigeria has attributed the rapid depletion of internet data subscriptions to high-resolution video streaming, automatic downloads, background applications and cloud backups, urging subscribers to adjust their smartphone settings to manage data consumption.
The telecommunications company dismissed allegations that network operators deliberately deduct customers’ data, explaining that smartphone activities and application settings can consume significant amounts of data without users realising it.
Speaking at a forum tagged “Data on Trial” in Abuja on Monday, held on the sidelines of the 32nd Nigerian Economic Summit, MTN Nigeria’s General Manager of Network Performance, Mike Ndukwe, said data consumption largely depended on users’ online activities and device configurations.
“We’re not stealing your data. However, we completely understand how it feels, especially right now, where every amount counts,” Ndukwe said, adding that data usage was linked to actions taken by subscribers or their phones.
He identified TikTok, YouTube, Instagram and WhatsApp as applications that could consume substantial amounts of data, depending on video quality, automatic playback and download settings.
According to Ndukwe, watching a 15-second TikTok video could consume between two and 20 megabytes, depending on its quality. High-definition video streaming also uses significantly more data than standard-definition viewing.
He explained that although ordinary WhatsApp text messages consume relatively little data, videos, status updates, group messages and automatic media downloads could quickly deplete a subscription.
“If your WhatsApp is set on auto-download, straight away it hits your data bundle. And that is where you can optimise some of your settings,” he said.
MTN recommends ways to reduce data consumption
Ndukwe disclosed that data consumption had increased by approximately 43 per cent year-on-year. He advised subscribers to disable automatic downloads, lower streaming quality, activate data-saving features and monitor their usage through the MyMTN application.
MTN Nigeria’s General Manager of IT Operations, David Ogunsola, also explained that differences between data consumption figures displayed on smartphones and those recorded by telecommunications networks could result from different measurement methods, background traffic and the timing of data sessions.
He said such variations could range from two per cent to approximately 12 per cent in some circumstances.
Ogunsola added that network technology, including 3G and 4G, primarily affected connection speed, while application settings and video quality influenced the amount of data consumed.
MTN CEO explains internet service costs
The Chief Executive Officer of MTN Nigeria, Karl Toriola, defended the cost of providing telecommunications services, citing electricity, transportation and the maintenance of network infrastructure as significant operating expenses.
He said operators in Nigeria used equipment comparable to that deployed in Europe and the United States but faced higher operating costs, particularly for electricity.
Toriola added that MTN was intensifying consumer education to help subscribers understand their smartphone settings and manage internet usage more effectively.
Meanwhile, Xiaomi Nigeria’s Northwest Sales Manager, Kevin Kojode, identified automatic software updates, cloud synchronisation, background applications and unrestricted mobile hotspot connections as additional causes of unexpected data depletion.
“Today, users don’t just go online, they stay online,” Kojode said.
Using a one-gigabyte subscription as an example, he explained that background updates, cloud backups and operating system activities could consume data without users deliberately initiating downloads.
He advised smartphone users to restrict automatic updates to Wi-Fi connections, set data limits, monitor connected hotspot devices and reduce streaming quality.
The explanations were presented at the Abuja forum as telecommunications operators and smartphone industry representatives sought to help Nigerians understand the factors behind their internet data consumption.