French football star Kylian Mbappe has lost endorsement deals with two major Chinese companies after a video circulated online in which he appeared to joke about former Chinese leader Mao Zedong.
Dongpeng Beverage and Mengniu, two major Chinese brands, announced on Tuesday that they were ending their partnerships with the Real Madrid and France forward over remarks they said offended Chinese national sentiments.
Dongpeng Beverage said it had a zero-tolerance policy towards behaviour that offends national sentiments.
“With immediate effect we are terminating all cooperation with Kylian Mbappe,” the drinks company said in a statement.
Mengniu, China’s largest dairy producer, also confirmed that it was ending its partnership with the 27-year-old footballer.
The company said it firmly opposed any words or actions that hurt the feelings of the Chinese people.
Video Sparks Controversy
The announcements followed the circulation of a video in which Mbappe reportedly described a meme featuring his face superimposed on that of a Chinese historical figure as the funniest internet meme he had seen.
In the video, the footballer reportedly said the image showed his face photoshopped onto that of “some guy” he believed was a Chinese dictator.
The comment appeared to refer to an online meme depicting Mbappe as Mao Zedong, the former Chinese leader. Several similar memes have circulated online, combining the footballer’s face with images of historical figures.
However, the authenticity of the video could not immediately be verified by AFP Fact Check, according to a report by Channels Television.
The controversy quickly gained traction on Chinese social media platform Weibo, where the topic “Dongpeng Beverage ends cooperation with Mbappe” became a leading trend.
Mbappe Misses Out on Ballon d’Or
The development came a day after Mbappe lost out to England captain Harry Kane in the race for the 2026 Ballon d’Or.
The forward, who plays for Real Madrid and represents France internationally, is among the world’s most prominent footballers and has secured commercial partnerships with major international brands.
The termination of the agreements with Dongpeng Beverage and Mengniu marks a setback for his commercial relationship with the Chinese market.