Nigerian singer Crayon has launched a fresh attack on Mavin Records, colleague Rema and music producer London, accusing them of hurting him and contributing to changes in his personality and career.
The singer made the allegations in a series of now-deleted posts on X, where he claimed that his record label had destroyed his once-loving and playful personality.
Crayon, known for his hit song Ijo Labalaba, alleged that he joined the label as an innocent young artiste from Ojo, Lagos, with ambitions of becoming one of the greatest musicians.
He claimed, however, that his experience at Mavin Records had changed him, alleging that he was asked to “sell my soul” before achieving success in the music industry.
In one of the deleted posts, he wrote: “What really happened to the old Crayon! Mavin killed him!!!! They killed the loving and playful crayon!”
The singer also declared that his friendship with fellow Mavin artiste Rema had ended, expressing disappointment over what he described as repeated hurt from people he once considered close to him.
Crayon claimed he had sent messages to Rema for six months without receiving a response.
“Me and Rema are no longer friends! Una don too hurt me! Una Dey hurt me to the last minute! I don leave am for God!” he wrote.
He also questioned why Rema had allegedly stopped responding to his messages, referencing an incident involving a laptop and a friend.
Crayon extended his criticism to music producer London, accusing him of ignoring apology messages despite their previous relationship.
“Small London wey I baff carry come from Kaduna! Sef Dey see my apology messages wey I take my time write you Dey ignore!” he added.
Crayon’s Previous Outburst Against Mavin
This is not the first time Crayon has publicly criticised Mavin Records.
In March 2026, the singer called out the label’s leadership, including its founder, Don Jazzy, and hinted at plans to leave the record company.
Crayon, who was signed to Blowtime Entertainment, an imprint of Mavin Records, in May 2019, also shared details about Olodum Entertainment, fuelling speculation about his future outside the label.
TheCable Lifestyle reported the latest outburst on Friday, November 6, 2026.
The allegations remain Crayon’s claims, and the report does not establish whether Mavin Records, Rema or London have responded to his latest comments.